Brazil’s TV Globo taps Pro-Bel Cifer for Olympic needs

Brazil ’s TV Globo, one of the world’s
largest broadcasters, has selected Cifer technology from Pro-Bel’s Vistek range
to handle the signal conversion required for its Beijing 2008 Olympic Games
coverage.

Globosat, a content provider from same the same group as TV Globo, has bought
two Cifers, with TV Globo itself hiring another 14. Two will be deployed in Beijing and 14 in Rio
de Janeiro. They will be used to convert the 1080i/50
and 625-line signals in China
to 1080i/59.94 and 525-line signals used in Brazil.

Cifer is based on Pro-Bel’s proprietary advanced algorithms for format
conversion and Digital Vision’s patented motion estimation technology,
facilitating pixel-accurate estimations and hence very high quality conversion.
Cifer is truly universal as it can convert between any SD standard and between
the primary HD standards. It can also convert from SD to HD and HD to SD with
the resulting pictures being virtually indistinguishable from the original.

“TV Globo has been using Vistek equipment for many years and is therefore
familiar with the quality that we bring,” says Victor Porter, Pro-Bel’s
Regional Sales Manager for South America

Brazil’s HD transmissions
started in Sao Paulo
in December 2007, using the ISDB-TB system. and all major cities will be
covered in 2009.

The TV Globo sale adds to a total of well over 4m in Vistek signal processing
and test signal equipment that has been sold or rented by Pro-Bel to a variety
of broadcasters for use in Beijing.