Genesis Networks creates Fiber Optic DTH Service

A new
direct-to-home (DTH) service offering from Genesis Networks enables content
providers to reach every DTH platform and DBS platform worldwide with a single
connection. With the Genesis Networks DTH service, broadcasters are able to
avoid the high costs of satellite transmissions and maintain exceptional
quality of service (QoS) by accessing Genesis’ global HD video-over-IP fiber
network.
Genesis
Networks’ DTH service is targeted to major distribution hubs that manage
content delivery to large numbers of local affiliates and customer homes.
Previously, these content providers had to rely on multiple satellite hops in
order to reach large numbers of DTH platforms. Because the Genesis Networks
fiber infrastructure is connected to all worldwide DTH platforms, content
providers are able to expand their reach and deliver regionalized programming
to new markets via a fully managed, turnkey solution that leverages the low
latency and consistently high signal quality of a terrestrial fiber network.
In
addition, Genesis’ DTH service enables content providers to insert regional
commercial content into the broadcast stream for every viewing location —
providing new revenue-generating opportunities. Program providers have the
option of inserting localized content at the source, or at the point of
delivery.
“The
prohibitive costs and compromised integrity of multiple satellite hops has kept
emerging broadcasters from realizing their global potential. But now, simply by
being on our network, they can go virtually anywhere and maintain
cross-continent quality levels at a much lower cost than satellite
transmissions,” said Paul Dujardin, president and CEO of Genesis Networks.
“This service is ideal for broadcasters and major cable networks that are
looking to extend their brands into new marketplaces around the world with
high-definition regionalized content.”