NBC Super Bowl Ads to Cost $3 Million

The
Wall Street Journal reports that next week NBC will tell Super Bowl
advertisers it will cost them $3 million just to get into the game — for 30
seconds. While individual slots have sold at that level before, it’s never been
the starting point for negotiations for the dozens of 30-second ads sold for
the game. It represents a price increase of more than 10%, roughly double the
usual annual rise.