NBC Signs Deal With OpenTV

OpenTV Corp has
announced that NBC Universal has selected the OpenTV Participate
solution to power, centralize and manage cross-platform interactive
television applications, including Web, mobile and set-top box, for NBC
Universal

’s broadcast and cable networks. The
programs that will feature the interactive services have not yet been
announced.

This enterprise-wide deal comes one year after NBC.com used the OpenTV
Participate solution to successfully power live, Web (PC) based
interactive services for the hit primetime series
“Heroes.

The
‘two-screen

interactive services were created, scheduled, managed and analyzed using
OpenTV Participate
’s production tools, and
then synchronized with the
“Heroes

broadcast each Monday night across all continental US time zones.
Audiences were invited to interact with the broadcasts by entering live
polls and offering their own predictions on the outcome of the
storylines, all in real time.

“We are very pleased to have been chosen by
one of the biggest media and entertainment companies in the world to be
the central component of its multi-platform interactivity,

said Ben Bennett, OpenTV
’s Chief Executive
Officer.
“We look forward to a long term
relationship with NBC Universal, a company that we consider to be at the
forefront of innovation in viewer participation television.

“OpenTV Participate allows us to
differentiate our programming and make it more engaging and fun for our
viewers across all devices,
” said Jon Dakss,
NBC Universal
’s Vice President of Interactive
Media Product Development.
“It
’s
an intuitive, easy-to-deploy solution that offers our viewers unique
ways of getting more involved with their favorite shows and enables new
interactive marketing opportunities for advertisers as well.

OpenTV Participate is a server-based system which can process several
thousand transactions per second in real time, delivering a personalized
interactive experience to viewers on any platform, whether cable,
satellite, terrestrial, mobile or Web. In addition to the synchronized
interactive services, OpenTV Participate also allows for virtually
unlimited value-added content, such as trivia, fun facts, sponsor
messages and interactive advertising.