SGL appoints Powell Sales Manager for Western America and Canada

Software
Generation Ltd (SGL), a provider of content archive and storage
management software for media and entertainment, has appointed Jeff
Powell as Sales Manager for Western America and Canada. Powell joins SGL from
Sundance Digital, where he held the positions of Manager Technical Support and
Broadcast Systems Engineer.
He will be key in developing new business opportunities and further
strengthening SGL’s strong commitment to the US market. Powell spent four years
at Sundance Digital where he managed in-house technical support for all
Sundance customers, and specialized in building relationships with software and
hardware vendors across the industry.

“I am delighted to join SGL at this exciting time. The company has a
strong brand with solid products that excel in the content management
environment. My experience at Sundance has given me the tools to deliver new
challenges and further the rewards for SGL in Western America and Canada,”
commented Powell.
Bernie Walsh, SGL’s Director Worldwide Sales added, “We are delighted to
welcome Jeff to the SGL team and look forward to increasing our leading market
share in the American and Canadian markets. North America
has always been a strong territory for SGL, and the new products launched at
NAB2008 will enable the company to firmly enhance its leading position in the
broadcast content management community.”