Raycom Sports to feature Jacked SportsTop

Jacked,
the developer of the first customizable broadcast Webtop, will become the
official second-screen publisher for Raycom
Sports-produced NCAA
Atlantic Coast
Conference (ACC) and Southeastern Conference (SEC) college football and
basketball games.
Jacked and
Raycom Sports will provide a cross-platform product offering that integrates
on-air, online and in-game promotions with a synchronous dashboard of
real-time, interactive content and advertising for ACC and SEC broadcasts. The
partnership between the two companies is set to commence during the fall 2008
NCAA football season supporting Raycom’s SEC and ACC HD Football packages,
covering more than 37 million television households in more than 70 markets.
Viewers of ACC and SEC games will initially have access to Jacked’s
customizable SportsTop through TheACC.com and RaycomSports.com respectively.
“The
partnership with Raycom Sports enables Jacked to deliver our SportsTop to a
network of sports fans seeking a deeper connection to the games they are
watching,” said Bryan Biniak, CEO of Jacked, Inc. “This partnership unites old
and new media, opening new advertising opportunities that can advance the
relationship between live broadcast and online models through geo-targeted and
contextual advertising options targeted to unique viewers, game events and
content.”
“Teaming
up with a strong multimedia company in Jacked makes perfect sense for our fans,”
said Colin Smith, vice president of distribution and new media for Raycom
Sports. “The Jacked SportsTop will add a whole new level of interaction between
our viewers and our broadcasts of ACC and SEC basketball and football. We are
constantly looking for ways to improve our syndicated programming. In this
partnership with Jacked, we feel that everyone associated with Raycom Sports
syndication of ACC and SEC will benefit greatly, especially the fans at home
watching the games.”
“Raycom
Sports is very excited about working with Jacked on ACC and SEC football and
basketball,” said Ken Haines, president and CEO of Raycom Sports. “This is an
opportunity for two great companies to work together to benefit each other and,
more importantly, the consumer. The Jacked SportsTop™ will enhance the
experience for fans and bring them even closer to the games.”