Alliance Digital to Provide Avid HD Non-Linear Edit Gear for Beijing Olympic Games

Alliance Digital, via strategic partner Bexel, is heading to the Beijing Olympics and will provide Avid
HD edit gear, including the Avid Unity v5.0 Storage Area Network,
as part of a complete file-based system.

“We are so thrilled to be working on this project with our
Partners at Bexel,” says Tim Okon, general manager of Alliance Digital’s
Remote Operations Division. “It’s really exciting to take part in providing the very
latest in cutting edge technology solutions for a high profile broadcast event
like the Olympic Games.”

Alliance Digital and Bexel also recently worked together to provided collaborative nonlinear, file-based workflow environments for the NBA Finals in Los Angeles and Boston for “turn-and-burn” broadcast of the games.

Alliance Digital is a nonlinear workflow technology rental provider for clients including Versus, The Ultimate
Fighting Championships, ABC / Disney, Viacom, HBO, the PGA Tour. It is
a division of Virtual Media Communications, one of the largest
Avid Technology integrator/resellers in
North America.