IMG Scores Deal With China’s CCTV
The Wall Street Journal reports that IMG Worldwide Inc. has struck an
exclusive 20-year deal with China’s national TV broadcaster that gives
the U.S. company the right to develop and market new sports events in
one of the world’s fastest-growing markets for televised sports. Seeking to capitalize on the growing interest in sports ahead of
next month’s Beijing Olympics, privately held IMG and state-run CCTV
are launching a venture that aims to step up the commercialization of
sports in China. Read the full story here.