GlobeCast Readies for the Opening Ceremony in Beijing

GlobeCast
is gearing up for the Games in Beijing,
providing a comprehensive array of services to rightsholders and
non-rightsholders for worldwide distribution.
For
rightsholding broadcasters, dedicated HD and SD uplink paths are available from
the IBC (International Broadcast Centre) satellite dish farm, for end-to-end
delivery of the ABU (Asia-Pacific Broadcasting Union) sport pool’s World
Feed. GlobeCast is also providing multiple unilateral feeds (including 2
in HD) for clients including ATV (Hong Kong), I-Cable (Hong Kong), Solar
Entertainment ( Philippines),
TV Globo ( Brazil).

GlobeCast
is managing the largest share of outward transmissions from the International
Broadcasting Centre, and is providing services using advanced transmission
standards including HD in MPEG-4 and DVB S2 modulation.
Outside
the IBC, GlobeCast is working with 7BMC to offer services to non-rightsholding
broadcasters, including playout and international delivery via satellite and fibre
in partnership with local authorised Chinese service providers. Clients
include CNN, ESPN, France 24, Orange, TVAsahi,
TV Tokyo, Nippon TV, Rede Record ( Brazil),
KBS ( Korea), Reuters, TV3 ( Malaysia) and ETV ( South Africa).
The
services provided take full advantage of GlobeCast’s worldwide satellite and
fibre network, as well as its partners, for reception and turnaround to PoPs in
Europe, the United States,
Latin America and Africa.
GlobeCast
has also secured live stand-up positions at Pangu Plaza
and Crouching Dragon Market, with one of the best views of the national stadium
(Bird’s Nest) and the aquatic centre (Water Cube) in the background.
GlobeCast,
which has offices across the region, including Beijing and Hong Kong, provided
coverage and highlights of the torch relay and will be covering the Paralympics
in September.