NBC Olympics Taps Audio-Technica For Micing Needs

NBC Olympics is using Audio-Technica mics during the network’s coverage
of the 2008 Beijing Olympics, using several

Audio-

Technica microphones, headphones
and related products for their broadcasts. Bob Dixon, Director of Sound Design, NBC Olympics, says everything NBC
is doing meets the need of both Surround Sound and stereo viewers and

Audio-

Technica microphones provide versatile solutions.

“For 5.1, we choose to mic each channel separately
with the AT4050 because it gives us the detailed, clear sound that we
set out to capture — that is an easy decision to make, because
of the 4050’s dependability,” he says. “For the camera mics, the BP4027’s
work well in stereo settings, like coach/athlete conversations on the
sidelines. Those mics really give a natural, active feel for the sound
in the space the camera is capturing. They allow us to present a sense
of spread and depth to all our viewers.”

Notable models include the
AT4050 Multi-pattern Condenser Microphone, which will provide the discrete
5.1

audio bed from the venues for surround sound broadcast, and the
BP4027 Stereo Shotgun Microphone set to the XY mode, which will act
as primary camera mics. Other models include the AT825 OnePoint
X/Y Stereo Field Recording Microphone and the AT892 MicroSet Omnidirectional
Condenser Headworn Microphone.

Dan Montecalvo,
Audio-
Technica Marketing Manager, Broadcast, says A-T has worked closely with NBC at previous Games
in Torino in 2006, Athens in 2004, Salt Lake City in 2002 and Sydney
in 2000. “The Olympics
are one of the most highly watched events on television, and we believe
it speaks to the quality and dependability of our products that NBC
consistently chooses A-T microphones for these broadcasts,” he says.