NBC Continues to Find Olympic Gold

The Networks of NBC Universal have reached 180 million total viewers,
30.6 million average viewers in primetime and a rating of 17.7
rating/30 share, each posting significant gains compared to Athens in
2004. NBC’s primetime Olympics telecasts doubled the combined results of ABC, CBS and
Fox in average viewers on each of the seven nights of Olympic coverage
to date.

For the seven nights of the Games to date, NBC’s average of
30.6 million viewers beat the average combined totals of the other
three networks by 171 percent: CBS (5.1 million), ABC (3.2 million) and
Fox (3.0 million).

Through Thursday night, NBC’s primetime Olympics average
viewership was outdelivering the viewership of the next 14 top-scoring
ad-supported English-language broadcast and cable networks combined.

NBC’s Beijing Olympic seven-day average primetime viewership is
30.6 million, more than 13 percent ahead of Athens in 2004 (27.0
million). The national rating average of 17.7/30 is the best primetime
rating through the first Thursday for a Summer Olympics outside the
U.S. since Barcelona in 1992 (19.0/35) and is a nine percent jump from
Athens in 2004 (16.2/28).

Thursday night garnered 76 million total viewers in primetime
and 29.7 million average viewers, within two million of the comparable
night in Athens (31.7). The night earned a 17.9 rating/31 share, which
is a seven percent decline (19.3/32). The comparable night in 2004 was
the highest rated night of the entire Athens Games, which saw Carly
Patterson win the USA’s first women’s all-around gold medal since Mary
Lou Retton in 1984.

NBCOLYMPICS.COM ON
MSN STREAMS MORE VIDEOS THAN ATHENS AND TORINO COMBINED: Through just
seven days of the Beijing Games, NBCOlympics.com has already generated
more than 25.6 million streams, 15 million more than the combined total
of video streams from the entire Athens and Torino Games, a gain of 138
percent.

TAMI FOR WEDNESDAY: The TAMi (Total Audience Measurement Index)
measures the 3600 hours of programming during the 2008 Beijing
Olympics, including Television (P2+ reach), Online (Unique Users),
Mobile (WAP unique users and Mobile VOD unique users) and TV VOD
(unique users). Below is the TAMi measurement through Tuesday, Aug. 12:

Wednesday, Aug. 13: 100.9 million

TV: 93.0 million, ONLINE: 7.4 million, MOBILE: 486k, TV VOD: 38k

Tuesday, Aug. 12: 105.0 million

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.0 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million