Nielsen, IMMI Release First Ever Out-Of-Home TV Ratings
Nielsen and Integrated Media Measurement Inc. (IMMI) recently
began delivering the first daily, all-electronic, national TV ratings
for viewing that occurs outside of the home. Nielsen and IMMI’s new syndicated, national service relies on a
sample of 2,500 panelists that is separate from Nielsen’s National
People Meter sample.
Read the full story here.