Adobe Powers NFL.com Replay Re-Cutter to Edit Highlights

Adobe and the National
Football League launched the NFL.com Replay Re-Cutter powered by Adobe Premiere
Express, a Web-based video remix and editing technology. The NFL.com Replay
Re-Cutter allows fans to easily edit and remix video highlights of their
favorite plays, players and teams throughout the season.

“With so many people living life online, television no longer dictates
when the game day celebration ends,” said Doug Mack, vice president and
general manager of Consumer and Hosted Solutions at Adobe. “We’re excited
to be working with NFL.com to bring a fun, engaging and easy video editing
experience to football fans so they can create their own ‘instant replays’ and
favorite game time moments. Adobe Premiere Express allows us to deliver
powerful technology within a simplified interface, introducing people to video
editing they can quickly master — no experience required.”

Bringing Easy Video Editing to the Fans

Using content provided by the NFL including video clips, photos, graphics and
audio, fans can instantly create their own personal highlight reel by just
dragging and dropping content into a sceneline. Adobe Premiere Express technology
allows clips and content to easily be reordered, trimmed, and split directly in
the sceneline. Users can incorporate special effects such as blur, sepia and
pixelate to add further impact to their videos. New videos will be uploaded by
the NFL after each game in the season to ensure fresh “re-cuts”
appear on the site on a regular basis.

“This is another exciting way for fans to interact with the NFL,”
said Hans Schroeder, NFL vice president of media strategy. “Fans now have
the power to create great, customized NFL content.”

In addition, Reality Digital enables the uploading and organization of weekly
NFL game highlights from its 32 teams and provides the social networking
component of the experience. NFL fans can share “re-cuts” with others
who can view and rate them.