Txtstation and Raycom Sports Deliver Text Polls
Raycom Sports and Txtstation are offering an in-broadcast mobile voting feature titled “Txt-of-War.” During each live college football game broadcast on Raycom Sports, the “Txt-of-War” feature will be presented, and a new question pertaining to the schools and their respective teams will be posed to the viewers. At the same time, viewers are encouraged to take out their mobile phone and send a text message to 55333 to cast their vote.
Within a few seconds after send is pressed, the vote appears live on the graphic, and the two percentages adjust accordingly. On top of that, the voting option receiving the majority of the votes ‘pulls’ the rope closer to its side of the graphic and thus wins the contest upon conclusion of the feature.
“We always have our partners and their activation goals top of mind, and, in this case, with Alltel Wireless, an in-broadcast text-messaging feature seemed to make perfect sense. Txtstation really put some original thinking into the concept, and, as a result, we have a compelling feature for our viewers and, more importantly, a unique promotion for Alltel Wireless,” says Colin Smith, VP of Distribution & New Media for Raycom Sports.
“We are continually deriving new and unique ways to integrate mobile — and, more specifically, our real-time solution — into sports and entertainment,” says Michael Falato, VP of sales and business development for Txtstation. “The ‘Txt-of-War’ concept is simply the latest example of that, and we are thrilled to have the chance to roll it out with Raycom Sports.”