Turner Shines as ALCS Game 7 Makes Viewing History

The
Tampa Bay Rays Cinderella story captivated sports fans on Sunday
evening as approximately 13.4 million viewers tuned in to TBS to watch
the Rays beat the Boston Red Sox in the seventh and deciding game of
the American League Championship Series, making it the most-watched
baseball game in cable history.
The
game eclipsed the previous mark held by ESPN and its 1998 coverage of
St. Louis Cardinals slugger Mark McGwire’s tying the single-season
home-run record.
“Record-breaking
performances, extraordinary viewership, and tremendous growth across
all key demos added up to a winning formula for our coverage of the
ALCS,” says David Levy, president of Turner Sports. “The Red Sox and
Rays treated baseball fans to a classic ALCS, and viewers made it a
point to tune in to watch this tremendous series. The sports-television
landscape continues to evolve and what we witnessed during our ALCS
coverage is that, on any given night, cable programming outdelivers
programming on broadcast networks.”