Game Creek Liberty Goes HD With Canon Lenses

Game Creek Video’s new mobile unit,
Liberty carries a variety of HDTV lenses from the Broadcast and Communications division of Canon. Game Creek purchased three Canon XJ86×9.3B IE-D and XJ75×9.3B IE-D long-field HD zoom lenses, three XJ22×7.3B IE-D compact HD studio lenses, and two HJ11ex4.7B IRSE wide-angle HD portable lenses for maximum flexibility in producing HDTV college football and NBA basketball telecasts.
“For football in particular, directors like to get in close and get the emotions of the players, coaches, and fans, so it’s a big plus to have lenses that can accomplish that and help tell the story of the game,” explains Pat Sullivan, president of Game Creek Video. “We’ve been using Canon lenses since we started this company in 1993. Their service is great, and the equipment is very reliable and durable, and it helps us create great images.”
The durability of all of Canon’s HDTV lenses was a major factor for Sullivan, who witnessed their reliability firsthand during a Game Creek Video January football assignment in Green Bay, WI. “We did the NFC Championship Game between the Packers and the Giants, and that was played in below-zero temperatures,” Sullivan recalls. “The Canon lenses performed really well, even though the wind chill was 24 below. I think you always anticipate that there may be some kind of compromise in your equipment in those types of conditions, but the good stuff always holds up well.”