SIRIUS to Air 1000 Regular Season NBA Games

SIRIUS XM
Radio will deliver 1,000 NBA regular season games, plus every game of the NBA
Playoffs and The NBA Finals for the 2008-09 season.
“Since
2003 the NBA has been one of the premier programming elements on satellite
radio,” said Steve Cohen, SIRIUS XM’s SVP of Sports Programming. “The
merger of SIRIUS XM gives us the opportunity to deliver NBA games to more
listeners than ever before. XM and SIRIUS subscribers from coast to coast
will have access to live NBA action every night, from the tip-off of the
regular season through every second of the playoffs.”
“As
the first major professional sports league to provide live games on satellite
radio, we have always embraced all forms of media to reach our fans, wherever
they may consume our game,” said Danny Meiseles, senior vice president,
production, programming, and broadcasting for the NBA. “Now with NBA
games available to both XM and SIRIUS subscribers, even more fans will be able
to follow our game throughout the season.”