PGATOUR.COM Sets Record for Single Day Video Streaming for Round One Coverage of Accenture Match Play

PGATour.com had a
record-breaking day for its online video coverage of the first round of the
World Golf Championships – Accenture Match
Play Championship on Wednesday,
February 25, streaming
2.5
million videos in one day. The site offered comprehensive online
hole-by-hole video of Tiger Woods’ first round in the tournament with video
posting shortly after the completion of each hole.

PGATour.com also
experienced a traffic surge with more than
1 million unique users, the second largest day ever behind the
U.S. Open playoff between Woods and Rocco Mediate (1.5 million) on Monday, June
16. In addition, PGATour.com recorded
nearly
24 million page views,
up 119% from the opening round
of the 2008 Accenture Match Play (10.7 million) in which Woods ultimately was
crowned champion.

“The return
of Tiger Woods is a major sports story and, as indicated by the record-breaking
numbers, fans rely on PGATOUR.COM for the most comprehensive coverage of the
action,” says
Matthew Hong,
vice president and general manager of sports digital for Turner Sports. “We are
thrilled to offer unparalleled online coverage of all PGA TOUR events and we
will continue to provide a compelling live experience for golf fans throughout
the season.”

PGATour.com launched
a ‘Tiger Returns’ microsite to
provide real-time updates and exclusive online video content highlighting Woods’
first event since the 2008 U.S. Open.The site followed his first round on
Wednesday, February 25 and will continue to follow his progress throughout all
his matches. PGATour.com is the
only online destination with hole-by-hole video coverage, a live scorecard, a
live blog from PGATour.com’s
T.J. Auclair, live tournament bracket scoring, live audio streaming coverage
and all of Woods’ news conferences throughout the tournament.

The
official Web site of the PGA Tour, PGATour.com
was launched in 1997 to serve the growing needs of golf fans. In 2007, the PGA
Tour partnered with Turner Sports to co-produce the site. With an
international fan base following the action of the PGA Tour, Champions Tour and
Nationwide Tour, PGATOUR.COM is the number one site in golf. PGATour.com features official
real-time scoring, world-class editorial content, exclusive LIVE@ multimedia
coverage and its complete PGA TOUR archive of stats.