Avid Delivers Native RED Support

Avid DS is
now offering native support for the RED R3D file format, delivering customers
increased efficiencies in the editorial and finishing process of RED-originated
projects.

With native
support for RED, Avid customers will benefit from a speedier ingest of RED footage;
the ability to apply RLX color intent data to the footage in the Avid system;
and capabilities to preset project and sequence settings for RED projects at
2k, 3k, and 4k resolutions.

In addition
to handling native R3D footage, Avid DS customers will now be able to create HD
RGB 4:4:4 proxies from high-resolution RED source material, which will provide
real-time program monitoring and result in faster system response time — enabling
artists to stay focused on the creative editorial aspects of a project.

Avid will
also offer native RED support for the offline editing process via MetaFuze, a
tool that automates the conversion of formats such as RED and DPX to Avid DNxHD
media for HD offline workflows in Avid Media Composer and HD finishing in
Symphony systems. As a result, customers are able to take advantage of the Avid
Advanced Conform workflow for RED and seamlessly move their projects from
offline to online.

“We are
very excited about the new Avid and RED integration,” says Ted Schilowitz of
RED Digital Cinema.“The ability to use the MetaFuze tool to turn RED
files into true native MXF files at the various offline and online resolutions
is a very powerful step that will enable a more streamlined workflow for the
many RED projects around the world that are cutting on Avid. The DS
integration of RED files for online color grading and finishing is another
important development on making offline to online very cost-effective. Fewer
workflow steps and tape layoffs for finishing with RED files is the most
effective and efficient way to deliver projects.”

Kirk
Arnold, EVP and GM of Customer Operations at Avid says, “We strive to make the
technology seamless for customers to allow them to keep focused on unleashing
the creative talents that continue to entertain millions. We also understand
that our customers want freedom and flexibility to work with whichever format
they choose, and our effort to offer native RED support is the latest example
of how we continue to evolve our solutions and meet customers’ needs.”

Native
support for R3D files is available in Avid DS version 10.1.1. For
customers looking to upgrade, visit the Avid download
center.