Ross Video Acquires Media Refinery

Ross Video has completed its
acquisition of Media Refinery, a Netherlands-based company that developed XPression,
a high end, feature rich, 2D/3D high definition character generator and motion
graphics system.

“Live graphics will enhance Ross’
portfolio of live production solutions,” says David Ross, CEO of Ross Video.
“The acquisition of a leading edge, live 2D/3D high definition character
generation and motion graphics system adds to Ross’ strength in providing
customers with complete solutions. We will be increasing our presence in
European markets as a result of this acquisition. Ross now has offices and
development staff based in the Netherlands.”

XPression is the high end 3D CG for
the rest of us, with power enough to handle the most demanding applications
while being exceptionally easy to use and automate. XPression offers real time
layering and animation of 3D models, 2D and 3D text, rendered animations, live
video and web content.Designed for the unique needs of the graphic designer,
the programmer, and the on air operator, XPression advances the look of a
production by making it easy to create, manage, and get to air. As a data-driven system, XPression is able to
easily integrate real time data into 3D graphics and animations which has led
to its extensive use in top end game shows, news and sports productions with
live connections to spreadsheets, databases, RSS feeds, newsroom editorial
systems and other live data sources.

XPression has a client list
including companies such as:Dutchview Prographics, RTL and SBS in the Netherlands, WDR in Germany,
VMMa in Belgium, DGTVE in Mexico, and
many more.

XPression software is designed to
take advantage of the power of off the shelf GPU, CPU and I/O technology.
Customers can assemble their own hardware specifically tailored to their
applications or buy a bundled turn-key solution from Ross. Software options
include XPression Studio (the full package), XPression Player (for on air
playout), XPression Designer (for the graphics room)and XPression BlueBox (for
use in master control and automated environments).

“We are delighted to join the Ross
family,” says Bas Saleh, Media Refinery owner. “We have a powerful product that
has been well received by key European customers and we look forward to the
impact Ross’marketing expertise and resources will bring to the continued
growth of the XPression platform worldwide.”

Media Refinery’s employees are now
employees of Ross Video Europe and will continue to be based in Hilversum’s Media
Park, The
Netherlands.Ross will immediately offer XPression through its worldwide sales
force and will be showcasing the product at NAB 2009.

News and information are available