PGATOUR.COM Scores With Online Traffic During 2009 Arnold Palmer Invitational
PGATour.com continues to lead the field with strong traffic increases for coverage of Tiger Woods’ second consecutive win at the Arnold Palmer Invitational presented by MasterCard with the site recording a 26% increase in visits to more than 3 million and a 24% increase in average daily unique users (543K) year over year versus the same four-day event in 2008.
In addition, for all four days of tournament coverage video streams increased 333% to 4.7 million and page views increased 60% to more than 64 million. The Arnold Palmer Invitational presented by MasterCard marked Woods’ first victory in nine months and his sixth overall title at this PGA TOUR event.
The official Web site of the PGA TOUR, PGATour.com was launched in 1997 to serve the growing needs of golf fans. In 2007, the PGA TOUR partnered with Turner Sports to co-produce the site. With an international fan base following the action of the PGA TOUR, Champions Tour and Nationwide Tour, PGATour.com is the number one site in golf. PGATour.com features official real-time scoring, world-class editorial content, exclusive LIVE@ multimedia coverage and its complete PGA TOUR archive of stats.