SES AMERICOM-NEW SKIES, iN Demand Networks Ink Deal

With the NBA finals on the verge of tip-off and a new Major League Soccer season underway, SES AMERICOM-NEW SKIES, announced iN DEMAND Networks has signed a multiyear distribution agreement for delivery of its NBA League Pass and MLS Direct Kick programming packages to cable subscribers across the U.S.

“iN DEMAND and SES AMERICOM-NEW SKIES have consistently delivered some of the best sports and entertainment television to cable and pay-per-view subscribers for years,” says Bryan McGuirk, Senior Vice President of Media Services at SES AMERICOM-NEW SKIES. “Together, we’re at the top of our distribution game so that viewers from coast to coast can enjoy every action-packed minute on the court and on the field – backed by a proven winner.”

Select NBA League Pass games are delivered in HD, as part of a cable package that offers more than 1,000 regional contests. The MLS Direct Kick program delivers all the action of over 100 Major League Soccer matches on subscribers’ TV screens nationwide. Both popular packages are distributed over SES AMERICOM-NEW SKIES’ AMC-1 satellite.

iN DEMAND has enlisted SES’ HD-PRIME satellites to deliver its full programming lineup, its PPV programming including movies, mega boxing, and mixed martial arts events, and the digital out-of-market subscription sports packages for MLB, the NBA, the NHL and MLS. SES AMERICOM-NEW SKIES will also deliver iN DEMAND’s range of VOD products including first-run movies, original HD VOD content, and the exclusive TV outlet for Howard Stern, via its Howard TV On Demand offering.