YES Network Hits Ratings Homer in April, May
The New York Yankees are in first place, playing their home games in a brand-new Yankee Stadium, and YES Network is reaping the benefits with the highest-rated start ever for a baseball team on a New York regional sports network, averaging a 4.5 household rating for Yankees games in April and May.
May, in particular, was strong, as the network posted a 4.81 average household rating.
YES earned a 4.39 household rating for Yankees contests last April and May.
Online, YESNetwork.com, which relaunched in mid-March, saw page views increase by 298% in April and May compared with the same months last year, as well as unique visitors to the site jumping 102%.