Linear Acoustic Expands into Asia with Beijing Office

Linear Acoustic has expanded into Asia, opening a new regional office in Beijing, China and bringing on Daniel Wang (Wang Zherun) as director of business development, Asia.

“Linear Acoustic has had an incredible year assisting networks and TV stations around the world with the transition to digital television,” says Christina Carroll, SVP of global sales for Linear Acoustic. “Now, as Asian countries begin to focus on their own digital TV transition, we are excited to have a ‘home base’ in the region, led by Daniel, where customers will have access to our unparalleled experience, solutions and support that will make their switch easier than ever.”

Previously, Wang worked for digital entertainment company DTS as well as for China’s State Administration of Radio, Film and Television (SARFT).

The addition of the Beijing office means that customers in Asia will have access to services ranging from product recommendation to the design of customized loudness control solutions. Customers will also have direct access to Linear Acoustic technical seminars, product demonstrations and training facilitated by Wang.

“I am excited for this wonderful opportunity to assist in developing the vision and strategy for Linear Acoustic in the region,” says Wang. “Broadcasters in Asia are eager to purchase high-quality audio processing products that will be an asset to their stations during the digital television transition. With the increased visibility of the Linear Acoustic brand here in Beijing, there’s an enormous opportunity to be a major part of the movement in the area and to help broadcasters achieve stable, dynamic 5.1 surround sound for Asian audiences.”