MLBAM Pegs STATS LLC as Official Data Licensor

STATS LLC has agreed to a multi-year deal to serve as the official real-time data licensor for MLB Advanced Media, LP, the interactive media and Internet company of Major League Baseball. STATS will distribute real-time and post-game information to media outlets around the world covering web, mobile, broadcast, iTV, and print.

“Every day thousands of pitches are thrown across professional baseball and each one generates dozens of individual data points that we track in real time, making it imperative to partner with a state-of-the-art statistical syndicator and distributor such as STATS to optimize how we serve our fans,” says Kenny Gersh, SVP of business development, MLBAM.

The agreement extends beyond the Major League Baseball calendar of games to include all affiliated leagues, such as Triple-A, Double-A, Single-A, Rookie League, Arizona Fall League and the Caribbean Winter Leagues, and other events for which MLBAM collects data.