Iger: Disney Will Fight for Increased Affiliate Fees for ESPN

Affiliate fees for ESPN may get even higher in the near future as Walt Disney CEO Bob Iger told analysts Tuesday that he is willing to go to the mattresses for increased fees for its broadcast and cable networks, adding that Disney believes that ESPN still has plenty of upside in terms of affiliate fees.

Iger said that ESPN, which already demands more than four dollars per subscriber in retrans fees, is worth the high cost because it “generates more advertising revenue than any other channel in the cable universe.”

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