Vancouver 2010: NBC Tests Out New Technologies to Gauge Olympics Audience

NBC has rolled out several experimental strategies to accurately gauge the pulse of the estimated 185 million unique viewers that will watch the Vancouver Games.

NBC will release a daily “total audience measurement index” or “TAMi” that will tally how many people watched the Olympics on the network, NBC Universal’s many cable channels, NBCOlympics.com, and via their mobile devices.  According to the Wall Street Journal, that information will be supplemented with daily interviews with 500 viewers and will help NBC understand why, for example, a viewer watched a downhill wipeout on a laptop while the TV set showed a reality show.

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