NAB Goes Green in 2010

NAB Show organizers will implement an array of enhanced eco-friendly strategies this year aimed at minimizing the environmental impact of the world’s largest electronic media show. The coordinated effort will encompass all areas of the NAB Show, and organizers are encouraging exhibitors and attendees to participate as well.

Headlining the initiative is the launch of a ‘green’ newsroom, which will give exhibitors the ability to reach journalists worldwide. Exhibiting companies will be able to post news releases and product information in their online NAB Show listing through a new exhibitor portal for free, reducing the costs and use of hardcopy media kits. Additionally, NAB Show exhibitors will have the option of utilizing the Online Press Office, a fully-integrated online component managed by NAB Show partner, Virtual Press Office.

The replacement of direct mail with the use of electronic communication such as virtual brochures and the use of social networking sites will also help contribute to the NAB Show’s green initiatives. Post-consumer recycled materials will be used for conference bags and any necessary direct mail marketing supplies.

The NAB Show will also partner with Carbonfund.org to provide a solution to attendees, exhibitors, and speakers eager to offset the carbon emissions associated with attending a conference and exhibition. To learn more about the NAB Show’s carbon footprint and offset your participation in the event, please visit Carbonfund.org’s unique NAB Show page.

NAB is also encouraging radio and television broadcasters to join the green effort by downloading the guidebook Going Green: A Broadcasters’ Guide to Acting Locally, which contains a variety of simple suggestions, public service announcement scripts and on-air initiatives broadcasters can use to promote an eco-friendly environment.