Orad Hi-Tec’s 3D Graphics Solutions Deployed by Turner Sports at NBA All-Star Weekend

Turner Sports deployed Orad Hi-Tec System’s real-time, 3D graphics solutions to place virtual graphics — both informational and promotional — throughout the Dallas skyline during the cable network’s four-day NBA All-Star Game coverage earlier this month. Orad’s on-air graphics platform also provided traditional HD graphics as needed throughout the NBA All-Star Week programming.

Leveraging Orad’s 3DPlay, the network’s production team placed virtual graphics promoting advertisers, sponsors, and network programming onto objects around Cowboys Stadium. Operating in Outdoor Billboard Signage (OBS) mode, 3DPlay was deployed for all outdoor virtual enhancements. Using the same software and graphic controller, the team also created real-time, on-air graphics from within one of the on-site OB trucks. The high-quality 3D graphics were used throughout the four days of coverage, and during the NBA All-Star Game, which was watched live by more than six million viewers at home.

“Orad’s highly reliable virtual enhancement solution and our on-site customer support have allowed Turner Sports to achieve stunning 3D graphics and special effects throughout this year’s NBA season,” says Avi Sharir, CEO and president of Orad Hi-Tec Systems. “The Orad 3DPlay virtual enhancement solution continues to meet Turner’s multiple requirements, and allowed the network to captivate and entertain the millions of fans watching its NBA All Star Week programming at home.”

Virtual production took place outdoors nearly 20 miles from Dallas atop Rangers Stadium. Due to snow, the virtual show planned for the NBA All-Star Game was nearly cancelled. However, the Orad graphics artist stationed on-site was able to build a snow filter into the graphic design application, which allowed the show to then go to-air. Virtual clouds were also created and then used to blend the ultra-realistic 3D graphics into the Dallas skyline.