Turner Sports Launches SportsNOW App in iTunes

Turner Sports has launched SportsNOW, its first branded iTunes application that gives sports fans instant access to up-to-the-minute LIVE scores and player stats from the most popular sports, initially launching with coverage of NCAA Men’s Basketball, National Basketball Association (NBA), and the National Hockey League (NHL).
Alongside scores and player and team statistics, this new free app will provide personalized customization for fans with alerts and the “follow” feature, making it the first sports app to focus on live coverage of multiple sports, teams and players at the same time in a single interface.
“The launch of SportsNOW is an organic step for Turner Sports, which manages an impressive roster of mobile apps for some of the top league brands, to move into the multi-sport digital space,” says Lenny Daniels, Executive Vice President and Chief Operating Officer, Turner Sports. “Our initial offering will include coverage of the NCAA Men’s Basketball, NBA and NHL, but we will soon look to add additional sports such as Major League Baseball, professional golf, the 2010 FIFA World Cup and the NFL. This mobile app will add to our mission to provide the most comprehensive, multiplatform experience possible across television, Internet, mobile and social media platforms.”
Additionally, the SportsNOW App will integrate a social media messaging feature allowing fans to interact and engage with friends and other fans. Fans can update their Facebook page and Twitter feed with their thoughts on game action and player highlights, read other fans’ comments and trash-talk directly from the app.
Ram Truck Brand is the charter sponsor.