NESN Sets Opening Day Ratings Record with Red Sox-Yankees Tilt

NESN earned its highest season-opener rating in network history last night with a 19.7 household rating (475,000 households) in the Boston DMA. The rating is the fifth highest rating in NESN’s history and highest game rating since Aug. 28, 2007. NESN’s Red Sox coverage was the top rated program in the Boston DMA in every major demographic category including an 11.3 rating for women 25-54.

The previous best season opener rating was set last year when NESN earned a 17.9 household rating for the Red Sox 5-3 opening day victory over Tampa Bay on April 6, 2009.

NESN also set an opening day record by earning a 7.1 rating for the network’s pre-game show Olympia Sports presents The Boston Globe Red Sox GameDay Live. The previous best opening day pre-game rating was a 4.3, also recorded on April 6, 2009.