ViewCast Releases VMp Unified Framework

ViewCast has unveiled ViewCast Media Platform (VMp), a unified framework that helps organizations manage the full life cycle of their digital media content, including IP video. It supports online video publishing, live video streaming, video on-demand, and digital asset management. The technology obtained through the acquisition of Ancept in 2009 provides the core functionality of VMp, including content acquisition, transformation, indexing, workflow, and distribution.

VMp unifies the capabilities of digital asset management (DAM) for production, video on demand (VOD) systems for training, enterprise video communication (EVC) systems for mass communication, on-line video publishing systems for outbound communications as well as live scheduling and event management.

“Digital media is transforming the way we communicate, educate, persuade and entertain,” says Dave Stoner, ViewCast President and CEO. “VMp is the first unified solution to address the many cross-functional objectives that exist in today’s enterprise. By combining ViewCast’s industry-leading Osprey and Niagara IP video encoding solutions with the capabilities of VMp, we’ve created the most comprehensive solution available for driving value with digital media in today’s IP-centric digital media marketplace.”

VMp manages the entire lifecycle of digital media, from capture through delivery, including ingest, transformation, indexing, governance, enterprise integration, publishing and distribution capabilities. Its modular architecture provides users with the flexibility to evolve their VMp implementations as business needs, objectives and applications change. Comprised of the VMp Live, VMp Portal and VMp Production modules, VMp affords users the flexibility to choose the modules that address their unique requirements.

VMp Portal allows users to collect, manage, share, and publish digital media content easily throughout the enterprise. A YouTube-style user interface lets users upload, tag, manage, search, share and view all your audio, video, images and multimedia content. In addition content can be published or syndicated to other systems as well as corporate Web sites.

Schedule, capture and deliver live video to viewers anywhere on the network with VMp Live. Users can also manage and operate any number of video encoders while centralizing and automating basic tasks such as start/stop encoding, assign encoding profiles and record feeds.

VMp Production gives users the ability to collaborate, centralize, streamline, and automate production processes. It also accommodates a wide variety of media content types, including Microsoft Office documents, Adobe Acrobat PDF files and still image files, in addition to audio and video media.

Visit ViewCast at NAB at booth SL1709.