NHL.com Rides Stanley Cup Playoffs to Record Day for Traffic, Video Starts

NHL.com set a single-day high for both unique visitors and video starts on Sunday, April 25 as fans flooded the site to follow the first round of the NHL Stanley Cup Playoffs. With five days still remaining in April, Sunday’s record-breaking totals added to the most-trafficked month in the site’s history. Overall through the first 12 days of the playoffs, unique visitors to NHL.com have increased by 33 percent, video starts by 141 percent, and mobile page views by 167 percent.

“By continuing to break records at NHL.com and with all of our digital products, we are demonstrating that NHL fans are more tech savvy and educated than fans of the other major sports,” says NHL COO John Collins. “And by creating a deeper lineup of programming, we have been able to engage more people across more platforms and deliver impressive results to our advertisers.”

The NHL also saw ratings gains on NBC over the weekend. Both NBC games earned a 1.3 overnight rating with Saturday’s Chicago-Nashville game up eight percent over last year (Pittsburgh-Philadelphia, 1.2) and Sunday’s Phoenix-Detroit matchup up 30 percent over 2009 (Washington-NY Rangers, 1.0). Through two weekends (four games) of the NHL Stanley Cup Quarterfinal Playoffs on NBC, overnight ratings are up eight percent (1.3 vs. 1.2) over the first four games of 2009.