NeuLion Expands Mobile Offering with NHL, U of Oregon

IPTV service provider has announced additions to its mobile platform service, adding a series of wireless applications that amplify the user experience through live audio and video on mobile. The streaming component complements the other viewing avenues NeuLion provides: on television through set top box, the PC, and other IP-enabled devices. Additionally, this multimedia element broadens the value of its Partners’ websites to mobile users.

“With NeuLion’s platform, we can take video one time and stream to many different consumer devices,” says Chris Wagner, EVP of NeuLion. “Our mobile solution brings the exact same PC viewing experience to mobile. The look is sleek and seamless. All the features and functionality are the same. Our platform is able to synchronize all the video that is distributed to both the PC and mobile consumer.

Users can watch live streaming video of sporting events while toggling between home and away audio feeds as well as share with friends on Facebook and Twitter. Fans can also choose from full game highlights, condensed games, or scroll to view individual video highlight clips. Additional features include: Field Tracker, featuring a visual representation of important events, sort by specific stats, preferred team, or player stats and personalized features based on user-defined settings.

The NHL recently launched on mobile with the official NHL app, NHL Ice Time 2010, for iPhone, iPod Touch, iPad and BlackBerry. Powered by NeuLion technology, the app gives fans access to a complete repository of video from the prior night’s games that includes condensed games and various highlight packages. NHL Ice Time 2010 has been specifically designed and developed to meet this significant demand with a suite of video, audio, statistics, and content in one convenient app.

NHL Ice Time 2010 delivers live scores; live in-game stats for every team and player; a live Ice Tracker that shows the locations of goals and highlights, hits, and saves on a virtual hockey rink; game photos; a full-season schedule; NHL standings; NHL player profiles; archived results and stats for the current season; searchable content; and personalized features.

“The richness of the mobile application and depth of capabilities sets us apart,” says Wagner. “We remain dedicated to being a thought leader on all technology applications and most importantly on mobile as the world becomes increasingly focused on handheld devices.”

The University of Oregon, a NeuLion Collegiate Partner, launched an iPhone application in August 2009 for its athletic department, delivering news, scores, and schedules from the official athletic site to mobile, in real-time.

“The key behind the iPhone project was delivering an application that fit our growing audience. Upon its debut it quickly became something our fans love, something that sticks,” says Ryan Therrell, director of web communications and operations for the Oregon Department of Intercollegiate Athletics. “We are getting set to expand our mobile offering with NeuLion to include video and audio for next season.”

As an end-to-end service, NeuLion develops and installs the mobile application, handles implementation, updates, settlement and reporting, live and real-time streaming features. NeuLion also provides branding services to match each Partner’s brand and design style, and integration with website content.