Tightrope Selects Israelsky to Lead New International Sales Division

Tightrope Media Systems has launched an international sales division to be headed by Steve Israelsky. He is transitioning from VP of domestic sales and CMO to executive director – international sales.

Tightrope Media Systems is a broadcast equipment company that provides web-centric digital signage, broadcast automation systems, broadcast video servers, and Zeplay – a four in/four out instant replay machine for arenas, stadiums, and mobile production trucks.

Tightrope’s international division will primarily focus on Zeplay instant replays, and Carousel digital signage. Zeplay is four-in, four-out instant replay machine that constantly records four 100Mbps HD-SDI streams while simultaneously playing out any or all of the streams. It is designed so that a single operator can effectively manage all four angles and all eight streams and features a smooth jog/shuttle controller, a built-in multi-viewer for all eight streams, and GPI interfaces for integration into production systems.

“At NAB this year, it became very apparent that with the launch of Zeplay and the interest that Zeplay and Carousel received from the International attendees, the time was right to take our International sales efforts beyond the exploratory stage and into a full scale sales effort,” says Tightrope CEO Eric Henry, “Steve did such an outstanding job building our U.S. sales and marketing organization that we felt he was a perfect fit to take Zeplay and Carousel into the international arena.”

Carousel is Tightrope’s browser-based digital signage system. It is deployed at over a thousand organizations throughout the United States, with many customers in the K-12, higher education, municipal, hospital, and corporate markets. Users can use existing Flash, video, and graphics or enter messages directly with Carousel’s template driven system.  Carousel also pulls in weather reports, RSS feeds, traffic cams, and video feeds.

“I am very excited about taking Zeplay and Carousel internationally,” says Mr. Israelsky. “Based on the level of interest in our product line from international attendees at NAB, I am extremely optimistic about our international prospects”.