World Cup 2010: Quantel Pablo 4K Puts Finishing Touches on Shakira’s Official World Cup Song

Full service post house STEELE studios has installed a Quantel Pablo 4K to handle its growing DI, FX, beauty and Stereo3D business.  The boutique teamed up with Sony and DNA to kick off the 2010 FIFA World Cup with the official music video for the World Cup song ‘Waka Waka’ (Time for Africa), performed by Shakira and featuring Freshlyground. The video was featured in the tournament’s opening ceremony and watched by hundreds of millions of viewers around the world, ‘Waka Waka’ was finished by Jerry Steele on STEELE’s new Quantel Pablo 4K. It marks the first Stereo3D video to be shown at the World Cup and is one of the world’s first Stereo3D music videos, having already been viewed over 13 million times on YouTube alone.

The video was produced by DNA under the direction of Marcus Raboy for Sony Music Entertainment and shot by 3D guru Vince Pace using Pace camera systems.

There’s no room for mistakes when shooting 3D and having Pace film the video guaranteed that the very best footage would be made available,” says Jo Steele, STEELE studios joint founder and Executive Producer. “We had to finish a 3D version, 2D English, and Spanish versions. The 3D version is also being shown in Sony’s 3D World pavilion in Nelson Mandela Square, Sandton, and will be shown in 3D on Bravia sets in Sony stores around the world.“

The video features crowds dancing and singing along to the Waka waka and includes footballers Gerard Pique, Dani Alves, Lionel Messi and Carlos Kameni It also features a ‘highlights reel’ of some of the great moments in World Cup soccer over the last few decades.

“We did all the conforms and multi-format edits for the different versions on the Pablo,” says Steele. “The visual effects, color correction and beauty were done on the Pablo and the IQ. The 3D convergence and ultimate mastering was completed on the Pablo. All our Quantel systems were utilised for this project and they worked very efficiently side-by-side. We used 2D elements to make 3D floating panels of historical soccer footage in order to weave the 2D footage into the 3D edit without losing the 3D feel. Even though we worked right up to the wire to meet the ambitious deadline the end result is much more than a music video, and we’re very proud that it has received such a fantastic reception all over the world.”

“Quantel is leading the way in the stereoscopic market and the stereo tools available in the Pablo make the handling of 3D a breeze,” Steele says. “3D has only just begun. The depth of the market is equal to all the media that we see today in 2D. We will be focussing our attention on as many different applications for 3D as we can find,” Steele concluded. “We have the best solution for mixed format mastering and the industry leader in Stereo at our disposal, so no areas of the market are unattainable for us.”