World Cup 2010: U.S.-Slovenia Sets ESPN Household Ratings Mark, ESPN3.com Viewing Record

ESPN’s telecast of the United States vs. Slovenia FIFA World Cup match on Friday was the most-watched soccer game among households (3,906,000) and the third most-watched among viewers (5,200,000) in the history of ESPN networks, according to Nielsen fast-nationals.

ABC, ESPN On Pace for Record Ratings
The two-hour contest (10 a.m.-noon ET), in which the Americans overcame a 2-0 halftime deficit to earn a 2-2 draw, ranks behind only the Germany-Italy semifinal (5,850,000) on July 4, 2006, and the US-Germany quarterfinal on June 21, 2002 (5,335,000) for the highest viewer total in ESPN history.

Through Friday, June 18 and 23 games on ABC and ESPN, the 2010 World Cup is averaging a 1.9 U.S. rating (for the two-hour match window) — up 60% from 2006 (1.2). Household impressions are up 66% (from 1.336 million to 2.333 million), and total-viewer impressions are up 71% (from 1.720 million to 2.950 million).

ESPN3.com Sets Viewing Record
The match was also the most-viewed event ever on ESPN3.com, with 798,911 unique viewers, including both live and on-demand; 624,425 hours consumed; and an average time spent of 47 minutes.

Live and replay World Cup matches have been viewed on ESPN3.com by almost 3.4 million unique viewers June 11-18, generating 342.7 million minutes of viewing (over 1½ hours per viewer).

ESPN.com, ESPNRadio.com, ESPN Mobile
ESPN.com World Cup content delivered 40.4 million visits and 137.9 million page views June 11-18.

The was the most-listened-to stream in the 10-year history of ESPNRadio.com, reaching close to 100,000 concurrent listeners in the final moments of the game.

ESPN Mobile generated 1.8 million World Cup video views June 11-18.