Shure Forms Netherlands Distribution Sector

Shure Inc. has announced the formation of Shure Distribution Netherlands.  The new Shure subsidiary began operations on June 1, 2010, and will be responsible for the distribution of Shure products in the Netherlands. The subsidiary, based in Culemborg, will also provide sales, marketing, and applications support to Shure’s pro audio and consumer partners in that country.

“We are looking forward to serving our customers with outstanding products and services,” says Willen van Zuilekom, Managing Director of Shure Distribution Netherlands. “Being close to the market will allow us to even better understand customer needs and offer strong solutions.”

Eric Rutten will be responsible for Product Management.

“With the formation of a Shure-owned distribution organization in the Netherlands we take the next step in supporting the positive development of our business in Europe,” says Markus Winkler, Managing Director of Shure’s Europe, Middle East, and Africa (EMEA) Business Unit. “Close relationships with our customers are key, and we are proud to have industry experts like Willem and Eric on board to foster those relationships.”

Audio Geer Named Shure’s 2010 Representative of the Year

In related news, Shure named Audio Geer as the Company’s Representative of the Year for 2010.  Audio Geer President Alan Geer received the award at the recent InfoComm Show in Las Vegas, Nevada.

“Audio Geer consistently goes above and beyond to service its customers,” says Jim Schanz, Shure’s Director of U.S. and Canada Field Sales.  “Alan Geer has assembled an outstanding sales team with a broad array of real-world experience in live sound, contracting, and retail.  The firm also maintains a sophisticated internal infrastructure that gives it instant access to key sales data in the office and in the field.”

Audio Geer has represented Shure in southern California and southern Nevada since 2000.  The company maintains offices in Los Angeles, Orange County, San Diego, and Las Vegas.

“We’ve been part of the Shure family for 10 years, and it’s nice to be recognized as a leading contributor by receiving this award,” says Geer.  “I’m very proud of my team, all of whom contributed to this success, and we’re looking forward to another great year.”