IBC 2010: Omneon To Streamline Content Production Workflows

At IBC 2010, Omneon will demonstrate its media storage, processing, and distribution infrastructure for enabling efficient content production workflows and distribution of content across multiple platforms. As the industry looks for ways to cope with the demands for broader distribution of content, Omneon will demonstrate how its video file-based infrastructure can help content owners and producers create more content using the tools of their choice, streamline workflows, accelerate media processing, and quickly package content for delivery to multiple destinations.

“Today media companies are looking to take advantage of the many new platforms to reach additional consumers of their content,” says Geoff Stedman, SVP of marketing and business development for Omneon. “And while more and more opportunities continue to develop, the complexities and risks associated with packaging content for the many varied distribution formats and platforms becomes a serious challenge. Through the entire workflow, from ingest to edit, playout to multiplatform distribution, Omneon provides a video file infrastructure that helps content providers manage their content easily, produce more content with their tools of choice, and transform content automatically into the multiple formats needed. At IBC, we will be providing demonstrations of different aspects of a video production and delivery workflow, highlighting how Omneon solutions enhance productivity and lower costs.” –

Omneon MediaGrid Active Storage System
At the Omneon IBC stand, an Omneon MediaGrid active storage system will be integrated with a high-performance production server to enable fast access to incoming media used in live and near-live broadcast production. Omneon will demonstrate how a single, shared storage resource can be the basis for a best-of-breed production environment, simultaneously supporting production tools from Adobe, Apple, Avid, and EVS. The Omneon MediaGrid also will provide the processing power for Omneon ProXchange to repackage edited content for rapid delivery to other media distribution outlets.

Omneon Spectrum Media Server System
The Omneon Spectrum™ media server system is a scalable, reliable, and cost-effective video server platform for multichannel playout, news, sports highlights, and studio production workflows. Omneon will highlight new Spectrum media server components that expand the system’s capability to support today’s demanding bandwidth-intensive broadcast environments.

Omneon MediaDeck GX Channel Playout Solution
The Omneon MediaDeck system is the foundation for the new MediaDeck GX solution, an integrated channel-playout product that combines video server playout, graphics, and audio processing, all of which can operate under the control of the user’s preferred automation system. Offering rich branding, real-time graphics, and master control functionality, the MediaDeck GX system simplifies workflows and makes it easier and more affordable for broadcasters to launch new services or to make incremental additions to their existing channel lineup.

Omneon ProXplore
Omneon ProXplore is a media clip and metadata management application for the Omneon platform with multisystem search, content movement, and organization based on physical or user-defined metadata properties. ProXplore provides simple clip processing and management tools via a Web-based user interface that can be made available throughout the enterprise. Offering a core set of functionality common to most media workflows, these off-the-shelf applications enable efficient file-based workflows by simplifying and automating many standard media file operations.

Omneon Media Applications Server (MAS)
The Omneon Media Application Server (MAS) enables enterprise-wide visibility and coordinated management of content. Easing the development and deployment of dedicated enterprise media management applications from developer partners and customers, the Omneon MAS ensures that content across an environment can easily be managed, accessed, and processed from a centralized platform.