Today’s Special

The Case AGAINST Viral Video For Business And E-Commerce

By Michael Silbergleid

On, Grant Crowell interviewed Dr. BJ Fogg, Director of Stanford University’s Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce.  Dr. Fogg also discusses the problem mentality of basing success models for Internet video based on how “viral” they may go, rather than understanding the psychological models for changing visitors’ (or customers’) behavior. 

The interview is located at