PBA Strikes Deal with NeuLion on Digital Streaming Service

The Professional Bowlers Association has tapped NeuLion to helm its new online video streaming service. The new digital service will continue under the Xtra Frame brand, but will now feature NeuLion’s sports video delivery technology. Xtra Frame will allow fans to pause and rewind live streams, view highlights, chat, and consume exclusive content revolving around the world of bowling, which is said to be the most popular recreational sport in the U.S.

The service launches this September, in time for the PBA World Series of Bowling, which will stream live on the new service starting Oct. 24.

“Partnering with an established industry leader such as NeuLion is another step in the rapid, continual growth in quality, scope and viewership of Xtra Frame,” says Tom Clark, COO and Deputy Commissioner of PBA.  “Our fans are going to love the added features and benefits and will feel closer to PBA action than ever before,” “We selected NeuLion since it gave us a single solution provider and their experience in the sports marketplace was important to us.”

As bowling is also a leading recreational sport in Japan, Xtra Frame will be available for fans in Japan. NeuLion will implement its multi-language support services to offer landing pages, sign up promotions, and order flow in Japanese.

The NeuLion platform also features a video syndication player that will be offered to website providers targeting bowling fans, providing PBA with new digital revenue streams. In addition to premium and subscription services, the platform offers PBA new ways to attract and activate fans.

“The NeuLion Platform will offer the PBA additional features in the future for e-commerce, auction and mobile video,” says Chris Wagner, EVP of NeuLion.  “As we partner with PBA and build their digital business, bowling fans will find more and more available to them from the partnership.”