Avid Pegs Ron Greenberg as SVP of Marketing

Avid has named Ron Greenberg as Senior Vice President of Marketing. At Avid, Ron Greenberg will lead all global marketing efforts across the company’s market-leading hardware, software and services offerings, including corporate branding, web presence and demand generation initiatives.

Greenberg carries more than 25 years of global marketing experience, serving a wide range of customers—from consumers to large enterprises. Most recently, Greenberg served as the CMO and SVP of Digital Media for TouchTunes Interactive Networks. Prior to TouchTunes, Ron held a variety of leadership roles at major companies including Microsoft, where he was GM of Enterprise and Partner Marketing; and IBM, where he held a variety of senior leadership roles including responsibility for Global Industries Marketing—leading marketing across 18 industries—as well as VP of Marketing for IBM Asia Pacific, based in Tokyo. Ron began his career in advertising.