NBC Sports Extends Deal with PFT’s Florio

NBC Sports and ProFootballTalk’s Mike Florio have reached a multi-year agreement to extend their partnership.  As part of the agreement, NBCSports.com will continue to host Florio’s ProFootballTalk.com and Florio will continue to provide on-air commentary to NBC Sports.  Additionally, Florio will host a live daily show “ProFootballTalk Live with Mike Florio” on NBCSports.com starting Jan. 4.

“Mike Florio is a one-of-a-kind talent, and his ProFootballTalk is a must-read in NFL circles.  It makes me very happy to have Mike sign on with us for many more years to come,” says Dick Ebersol, Chairman, NBC Universal Sports and Olympics.  “The growth of PFT on NBCSports.com, which has kicked off our very successful ‘NBC Sports Talk’ strategy, in addition to Mike’s development into an emerging on-air contributor has been very exciting for all of us to see and I am looking forward to seeing Mike even more with our new ‘ProFootballTalk Live Show’ starting in January.”

Florio joined NBCSports.com in June 2009 with NBCSports.com hosting, selling, and promoting ProFootballTalk.com.  Since that time, ProFootballTalk.com’s traffic has increased 450% and NBCSports.com traffic has increased by 115%, becoming the fastest-growing major sports media site on the Internet, according to ComScore.

Florio has been a regular contributor to NBC Sports’ “Football Night in America” this season and appears in every “Sunday Night Football” post-game show to break down the NFL’s top stories of the day with Bob Costas.  Additionally, he has appeared with NBC Sports/Sports Illustrated’s Peter King during halftime of NBC’s coverage of Notre Dame football the last two seasons to discuss timely NFL topics.