NAB 2011: Cisco To Highlight Video-Sharing Platform

At the NAB Show next month, Cisco will showcase the Videoscape software-based platform that was announced at CES in January and is designed to unify video assets across different devices.

“Consumer behavior is changing, and they are tying devices together and sharing video content in simple ways,” Cisco Chairman/CEO John Chambers said at CES. And, with research from the Cisco Visual Networking Index showing that more than 90% of Internet traffic will be video by 2014, an increase of sevenfold from today, management of video will become a key initiative for the industry.

The Videoscape platform leverages Cisco investments in products like Scientific-Atlanta set-top boxes, Flip video cameras, and Umi consumer-level telepresence systems. A device outfitted with a Videoscape software client can become part of a larger environment in which content can be shared, regardless of manufacturer or type of device.

Cisco will also highlight the efforts of its Sports and Entertainment Group, which is focused on development, management, and delivery of solutions that are transforming the fan experience. Cisco has targeted the sports and entertainment industry as a significant opportunity, and it is one of the company’s top markets.