Adobe Launches New TV Everywhere Service

Adobe Systems Incorporated has launched the Adobe Pass service, a new authentication solution that enables pay TV subscribers to access premium content from virtually any Internet-connected device. Leveraging the Flash Platform and HTML5, Adobe Pass allows pay TV providers and content owners alike to deliver a wider range of content on more platforms – including Windows, Mac OS, Android, iOS, Blackberry and Google TV – and ensure a high-quality, secure user experience. The TV Everywhere application makes it possible for pay TV providers to authenticate their paying subscribers online and provide them with content anytime, anywhere.

Adobe Pass creates a seamless way for pay TV subscribers to view content across multiple websites with just one sign in and does not require any additional downloads. This eliminates one of the biggest barriers to TV Everywhere adoption – a complicated validation process that requires many registrations and downloads. Adobe Pass validates a user’s right to pay TV content behind the scenes, requiring no additional user action, while continuing to ensure that access to the content remains protected and secure. The solution leverages the industry leading Flash Platform for a seamless high-quality experience along with Adobe Flash Access for enhanced security. Adobe Pass also utilizes HTML5 for devices where Adobe Flash technology is not yet available.

“By extending the richness and ubiquity of the Flash Platform to premium TV content, we’re providing pay TV subscribers the capability to view premium content online,” says Pritham Shetty, VP for Rich Media Solutions, Adobe. ”The robust back-end technology of Adobe Pass makes getting premium content online a seamless process for content owners, pay TV providers and most importantly, audiences.”

The Adobe Pass solution enables content providers and programmers to adjust to a changing market- allowing consumers to watch pay TV outside of their living room, while staying committed to a single provider. Industry leaders already working with Adobe Pass include Turner Broadcasting System Inc., MTV Networks, Comcast and Synacor (on behalf of DISH Network’s DISHOnline.com and others).

“With the explosion of new smartphones, tablets and Internet-connected TVs hitting the market over the past months, it is increasingly critical that we’re able to push authenticated content to new devices quickly and easily,” says Jeremy Legg, SVP of Business Development and Multi-Platform Distribution, Turner Broadcasting System, Inc. (TBS, Inc.). “Adobe Pass makes MVPD integrations more simple, which enables us to get to market quickly and serve customers the content they want, where they want it.”

Flexible business rules in Adobe Pass also allow complete control for content owners. The Flash Access client side security built into Flash Player 10.1 and higher enables fraud prevention by binding the user to their device so limits can be set on devices per household account.

For pricing and availability contact Adobe at www.adobe.com/go/adobepass_rfi. Adobe Pass will also be offered via certified Adobe Pass Enablement Partners. Current partners include Brightcove and Limelight Networks. Adobe Pass is fully deployed and available today.