Worldcup


Anton/Bauer Expands Operations In Brazil

Anton/Bauer, a brand of The Vitec Group and a provider of batteries, chargers, lighting, and other mobile power systems for the professional broadcast, video, and film industries, continues to expand its presence in the Brazil market with the opening of The Vitec Group’s Videocom Division office in Sao Paulo. Brazil faces an increasing need for products, technologies, and after-sale support by broadcasters and production professionals, who are preparing to upgrade equipment in advance of the FIFA Confederations Cup 2013, 2014 FIFA World Cup, and 2016 Summer Olympic Games.

The new office, led by Cristina Delboni, managing director, and Elizeu Moraes, supervisor of installation and maintenance, will serve as a hub to offer support, service, and stock. The division will now be better situated to support its dealer network and stock product so that it is readily available on short notice. In addition, the division can now offer technical and maintenance service to new and existing customers as they make investments in their equipment infrastructure. This is particularly important at this time, with so many major sporting events scheduled to take place in the nation over the next several years.

“When it comes to choosing the right battery for your camera, there are so many things to consider,” explains Michael Accardi, president, Anton/Bauer. “For instance, you have to take into account new technologies, different chemistries, and varying price ranges. In addition, other factors to consider are quality, reliability, and safety features. The knowledge that Anton/Bauer has gained over the years as a manufacturer of quality products puts us in a unique position to be able to help educate local production professionals.”