CSN Mid-Atlantic Lands ACC Rights Deal
Comcast SportsNet Mid-Atlantic has acquired long-term television rights to live Atlantic Coast Conference football, men’s and women’s basketball, baseball, soccer and lacrosse, as well as other conference events. Through the multi-sport agreement, CSN Mid-Atlantic remains the region’s official sports network of the ACC and will televise up to 120 live conference events annually.
The rights package begins this season and provides CSN Mid-Atlantic with a weekly schedule of live ACC football for the first time since 2004 and expands its lineup of other conference sporting events. The network, which obtained the rights as part of the new ACC Network sublicensed regional package, will deliver this programming exclusively to more than 4.7 million households throughout Maryland, Virginia and the District of Columbia.
“Our longstanding relationship with the ACC, its member schools and their many fans throughout the region make our network an ideal partner for the conference and a great home for their exciting product,” says Comcast SportsNet SVP/GM Rebecca Schulte. “This partnership represents a considerable increase in our high-quality programming and confirms our position as the region’s leader in college sports coverage.”
This season, CSN Mid-Atlantic will be the regional rights-holder for 14 ACC football games as well as up to 31 men’s games (featuring 16 conference matchups), 28 women’s basketball games, 20 baseball games (including ACC baseball tournament games), and a variety of soccer, lacrosse, volleyball, softball and field hockey. The network will also be home to ‘ACC All Access,’ a weekly half-hour program.
Comcast SportsNet also has established partnerships with the three ACC programs in the region: the University of Maryland, University of Virginia and Virginia Tech. These school partnerships include special team and coaches’ shows, encore game presentations, and marketing and branding elements. The network also has partnerships with other colleges throughout the region, including the University of Richmond, Towson University, Old Dominion, James Madison University and Virginia Commonwealth University.
CSN Mid-Atlantic’s ACC football schedule begins with James Madison at North Carolina at 3:30 p.m. on Sept. 3. Other match-ups scheduled to air on the network include NC State at Wake Forest on Sept. 10 at 3:30 p.m. and a doubleheader on Sept. 17 featuring Kansas at Georgia Tech (12:30 p.m.) and Arkansas State at Virginia Tech (4 p.m.) The remainder of the football schedule will be announced throughout the season.