Rede Record Taps WASP3D Graphics for Pan Am, Olympic Games

Rede Record, one of Brazil’s largest television networks, will use WASP3D’s interactive storytelling tools for coverage of 2011 Pan American Games Guadalajara, Mexico and 2012 London Olympics.

After an extensive research of various touchscreen-based interactive 3D graphics solutions available in the market, the professional team of videographers and directors of sports production from Rede Record, Sao Paulo chose WASPi Mimosa for its ease-of-usage and impressive design features.

According to Jose Marcelo, Director of Engineering at Rede Record, Sao Paulo, “By adopting WASP3D’s interactive graphics technology, we will be able to deliver stickier and visually appealing content for our viewers.”

WASP3D focuses on providing the highest quality content packaging and presentation tools together with advanced display and data integration capabilities that promotes “a connection” between the storyteller and the viewer. Rede Record will use touch-screen based interactive tool, WASPi Mimosa for an anchor-driven presentation and sports analysis. WASPi Mimosa is equipped with host of interactive features like built-in touch gestures, telestration tools and it offers highly accurate and a responsive touch.

Tushar Kothari, Director at WASP3D, says, “We are delighted to be associated with Rede Record. It is a great opportunity for us and we are looking forward to working on this assignment and beyond.”