NBC Sports Group Pegs Greg Hughes to Head Up Communications

NBC Sports Group has named former Turner Sports public relations executive Greg Hughes as its new Senior Vice President, Communications.

In this role, Hughes will have strategic oversight of the communications and media relations strategy for the entire NBC Sports Group’s portfolio of broadcast, cable, regional and digital sports assets including NBC Sports, Golf Channel, VERSUS, 11 Comcast SportsNet RSNs, and their respective digital assets. He will relocate to the NBC Sports Group corporate offices at 30 Rockefeller Plaza in New York, and will report to Mark Lazarus, Chairman, NBC Sports Group.

“Having known Greg for many years, I consider him one of the most talented sports communications executives in the business,” says Lazarus. “I look forward to having him lead our incredible NBC Sports Group communications team, as we head toward an exciting year with the beginning of our new NHL deal, the Super Bowl and the 2012 Summer Olympic Games.”

Hughes says: “I’m thrilled to be joining a great team of communications professionals and an exciting new venture in the NBC Sports Group. To again have the chance to work closely with Mark Lazarus is obviously a tremendous opportunity.”

Hughes, a longtime communications executive, spent 19 years with Turner Broadcasting (1987-2006), the last 16 as the strategic leader of all sports-related public and media relations efforts. He also served as Senior Vice President, Turner Entertainment Group Press Strategy. Hughes led publicity and communications for TNT’s coverage of the NBA (1990-2006), NFL (1990-97) and three Winter Olympics (1992, ’94 and ’98), and was also in charge of communications strategy for five Goodwill Games, the Atlanta Braves and Atlanta Thrashers, and numerous other events and Turner network properties.

Most recently Hughes served as President of Sedan Communications, Inc., a public relations firm he founded in 2007 that represents major sports media companies, events and businesses including NBC Sports and Olympics, Universal Sports, The Whistle, Sportsman Channel, US Road Sports, Banded Nation and the Atlanta Braves.

Hughes received a Bachelor of Arts degree in Journalism with an emphasis on Public Relations from the University of Wisconsin-Madison and received the Journalism school’s Ralph Nafziger Award for Achievement within 10 years of graduation.