Texas A&M Athletics Signs Multi-Year Digital, Mobile Deal with NeuLion
NeuLion, an end-to-end technology service provider for delivering live and on-demand content to anyInternet-enabled device, today announced a multi-year contract with Texas A&M University to offer fans a brand new digital and mobile experience for viewing college sports. This new partnership will give Aggies fans an unprecedented amount of new video content, which they’ll be able to view in a variety of outlets and on new platforms, including a brand new iPad app.
The official Texas A&M athletics iPad app will stream live video broadcasts and audio of athletic events through their video portal, 12th Man TV, to Aggies fans across the country, making sure they never miss any action. This app also provides Texas A&M with an opportunity to reach their fans, engage with them and extend the school’s branding opportunities. The iPad app includes a host of other features such as live stats, on-demand video highlights and interviews, schedules, scores, photo galleries, news and theability to share content through social media channels like Facebook and Twitter.
In addition, over the past two months, NeuLion and Texas A&M worked together to revamp the Aggies digital and mobile experiences.
Specifically, NeuLion has developed the Texas A&M Android application with iPhone application to launch in the near future; redesigned the Texas A&M AggieAthletics.com website and 12thManTV; provided live editing services to produce highlights in real-time; and syndicated Texas A&M’s content through NeuLion’s college affiliate network.
The platforms will offer live and on-demand streaming video and/or audio of Aggie sportscasts – including football, baseball, soccer, volleyball and other sports. The on-demand content, which includes highlights, condensed and full archived games, will be available after the completion of each individual event and can be shared through the social media channels of individual users.
“We’re very happy with our new partnership with NeuLion as this will allow Texas A&M Athletics to stay at the forefront of website design and digital and mobile content creation and delivery,” said Jeff Schmahl, Senior Associate Athletic Director at Texas A&M University. “NeuLion is a cutting edge, innovative technology company that is leading the way for college athletics. We switched to NeuLion’s platform in order to get the benefits of providing our fans with the very best video quality, website content, integrated features and live streaming thatthis partnership provides.”
Texas A&M chose NeuLion as their technology partner because of the strength of their services in helping to bring the college athletic experience to life for millions of fans around the country. Nearly 175 college athletic programs now rely on NeuLion’s unrivaled suite of digital and mobile services to deliver live and on-demand games, news and information to fans, while effectively monetizingthat content.
“Universities like Texas A&M are looking for new ways to give their students, alumni and fans the ultimate experience in consuming sports content. NeuLion’s technology allows viewers to choose the way they want to consume rich, exclusive content and to do it seamlessly on multiple platforms,” said Steven Brown, senior vice president of NeuLion. “As a technology company, we work with our partners to advance their digital and mobile strategy and, most importantly, get them to marketfirst. To that end, we are proud to deliver the first collegiate iPad app with live game streaming for Texas A&M.”
NeuLion’s platform is backed by leading, proprietary technology that offers the richest experience for its sports and entertainment partners. NeuLion’s architecture supports contentdelivery to any device and long-term sustainability as new connected devices and advancements are introduced into the market.